How to build a strong employer brand to attract top Android app developers in India

In today’s times, finding quality talent is getting difficult for companies. Especially for roles like Android app developers, it gets even more challenging due to its sky-high demands. Attracting a suitable talent in such times has become a big task. But the hiring game has changed over the years. The companies are going the extra mile to ensure they hire the top Android app developers. Beyond salaries and perks, they are focusing on creating an employer brand.

Having a strong employer brand not only attracts the top new talents but also helps retain the existing ones. When you hire Android app developer in India, you must be aware that as high as the demand may be, picking the right candidate is also just as important. This article will guide you on how to create a strong employer brand for your company that brings top-tier talent to your team!

Understanding Employer Branding

Employer branding is all about becoming a desirable workplace for top-tier talents across various fields. Remember, it’s about ‘becoming’ a place like that, not just ‘coming across as one’. In simpler terms, you can refer to it as your company’s reputation in the job seeker’s market. Today, job seekers pay a lot of attention to a company’s work culture, values, and testimonials during their research. Hence, it is important that your employer brand always remains strong.

Your reputation as an employer can decide how you may fall against your competitors. A bad brand can make you lose good employees. Employees generally seek a company that aligns with their own goals, aspirations, and ethics.

For Android developers in India, employer brand is of utmost importance since they have numerous options to choose from. So if you play your cards right, you can end up becoming the first choice of many great talents in the market!

Why Android App Developers are in High Demand in India

The number of mobile users in India has shown an exponential spike in the last decade. This naturally means that there is a dire need for newer, better mobile applications that are tailored for this audience.

Android is still the leading operating system in India despite the rise of iOS in the last 5 years. Its open-source nature and affordability make it a popular option for the majority of Indian users. And India has been emerging as a huge market and hence, many global companies have their eyes on it. As this pushes the need for more, better Android apps, it further pushes the demand for hiring Android developers in India who understand this audience the best.

Key Components of a Strong Employer Brand

It takes more than a nice tagline and a cool logo to become a great employer brand. Your brand is the reflection of what your company stands for and how your employees perceive you. Let’s take a look at some key components of a strong employer brand:

Clear Company Vision and Mission:

To put this in simpler words, you must know where you came from and where you want to go. Your vision must be clear and your mission must be creating a path towards it. Adhering to these in reality can attract potential employees who have similar mindsets.

Positive Company Culture:

The culture of a company can either be a deal maker or a deal breaker for a talent. The workplace environment must be very positive, inclusive, and collaborative. Only then, it can nurture the growth of all its employees and retain them for the long term.

Employee Growth Opportunities:

Top talents are always exploring opportunities to grow and upscale themselves. They are likely to be attracted by companies that offer them constant learning and career progression programs.

Competitive Compensation and Benefits:

This one is a given. Even if you have everything else in place and the compensation that you are offering is not up to the mark, the talents may still choose to skip the deal. Ensure that the candidates are paid well for the value that they offer. Let them have access to various benefits and perks along with the package to lure them into the deal.

Strategies to Attract Top Android App Developers in India

Hiring top-tier Android app developers in India needs unique strategies and approaches. Let’s discuss some of those here to help you make your brand stand out:

Offering Continuous Learning Opportunities:

Provide your employees with regular workshops, online courses, and other ways of learning. A genuinely great talent is always on the lookout for upskilling and this helps you attract them.

Showcasing Successful App Projects:

Make sure that you are showcasing your achievements enough. Every developer wants to be a part of that successful project for the ages and your company might just give them one! But for that, they must believe that it can. Highlighting your success stories, achievements, and testimonials on your website is a must.

Engaging in Tech Events and Hackathons:

Networking is the key to getting in touch with the best talents. These talents are found at tech events, conferences, and hackathons. So try to be a part of as many of them as you can and maybe even sponsor the ones you can.

Providing a Flexible Work Environment:

This one is an immediate attraction. When your employees have the option for remote work, flexible hours, and a healthy work environment, they feel more comfortable. These are all signs of a healthy work culture and great work-life balance for the talents.

The Role of Online Platforms in Hiring

There are several platforms out there today that can bring employers and employees together. LinkedIn, Glassdoor, and Behance allow you to display your employer brand effectively. Target these platforms for building your employer brand and connect with potential employees.

When in an online interaction, make sure to talk along the lines of your company’s vision and mission. This reflects your values and commitment to them. It helps build more trust for the candidates and they become inclined to accept job offers from such places. Hence, online platforms play a huge role in making the hiring process more efficient and effective.

Conclusion

In today’s day and age, having a strong employer brand is non-negotiable. You must invest in creating a strong brand to attract the best talents in the industry. If you want to hire Android developers in India, focus on the talents that align with your vision and understand the nuances of your audience. It is high time for all the businesses out there to make their branding a priority and stand out from the crowd with the help of the best talents from the industry!

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