For small companies, video marketing isn’t as difficult or costly as you may expect. Your smartphone already has a video recorder in it if you’re reading this post on one. So, it’s possible to produce marketing films that wow your viewers with a bit of forethought and imagination. And these statistics may persuade you to invest in solutions for using video in sales for your small company if you’re still on the fence.
A picture is worth a thousand words, according to the adage. And for a video, double it by a thousand times. You can’t go wrong with video marketing as a marketing strategy that successfully connects your target audience. Video marketing is the practice of utilising videos to promote and spread the word about your business. Your audience will learn more about your brand, and you’ll be able to connect with them in a new way.
Trust is the cornerstone of every successful sales campaign. However, establishing trust should be a primary objective. Trust and building long-term connections are at the heart of content marketing. Meanwhile, don’t push your products; instead, give customers a reason to come to you by educating and entertaining them. Engagement and emotion are two of the most common outcomes of watching video material. As such, solutions for using video in sales is building trust is another option. Some people are still hesitant to purchase goods and services online because they fear fraud and dishonesty. On the other hand, compelling marketing films use a conversational tone to show your items. YouTubers have surpassed all other social media influencers in their ability to spread the word about your company.
What new product or service are you launching? Make a video to demonstrate the process. A whopping 98% of internet users admit to watching an explainer film to learn about a product or service they’re interested in. Also, using interactive video has been shown to boost video viewing duration by 47%, and 93% of marketers agree that it is an effective way to educate the buyer. For example, if the product is complex, you may select to look at it from numerous perspectives as someone shows it, giving you complete knowledge. And in addition to being an effective teaching tool, interactive training movies are also a lot of fun to watch.
People will spend more time on your page if you use video. When a video is posted on YouTube or another social media platform, viewers are more likely to click through to your website. B2B companies are taking advantage of this by launching video websites and spending a lot of money on video content. And you’ll be able to attract better quality traffic to your sites and improve the overall strength of your SEO as you produce more video content.
Search engines are on the lookout for material that keeps users interested. As such, a video is the best way to get more extended page visits. Google’s internal mechanism for creating search engine results pages is one of the most significant ways video content may enhance your SEO. So, aim for two things above all else: high quality and relevancy to a user’s original search phrases, which Google looks for most highly.
In recent years, video advertising has become more economical and pervasive. Video consumption is on the rise in part because of technological advancements, but it’s also because it’s simple to disseminate throughout the world. A video is a powerful tool for engaging your audience, establishing an emotional connection, and enticing them to take the next step.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.