SEO Guides For A Beginner
Looking to optimize the website for search engines yourself but new to SEO? Don’t worry; everyone starts from scratch! SEO is a skill that needs effort, time, and a zeal to learn something new every day. If you are a beginner and want to become an SEO expert, then you need to pin a few important things in your mind. SEO or Search Engine Optimization is a process of optimizing your website using different methods and strategies to make it stand out on SERPs (Search Engine Result Pages).
It should be noted that search engines keep on changing or updating their ranking algorithms. However, a few factors continue to play their part in determining the search engine rankings of websites and their particular landing pages.
We will discuss these factors in detail here to help you become an SEO expert. Read on to know more details.
Quality of Content
A website without content is a vehicle without any fuel. Such a website is not going to impress your audience and search engines as well. Search engines, such as Google, look for websites that come up with quality content regularly and keep on updating it according to the requirements. If you want to make sure that Google and other search engines take account of your website and rank it better, then come up with quality content that is unique and capable of adding value.
If you want to make your content unique and valuable, you need to do proper research and ensure that your content is free of any kind of duplication. Hence, you should verify every single fact from multiple sources before putting it up on your website. Moreover, you need to use a plagiarism detector to ensure the uniqueness of content. A reliable plagiarism checker would let you know about direct duplication and patchwriting easily. All content on your website should be relevant, informative, and to-the-point, whether it is written for the landing pages or blog posts of your website.
Crawlability of Your Site
The ranking of a website occurs only if it gets indexed by a search engine. The indexing of a website is only possible when search engines are allowed to scan and crawl it. The content of a website is reviewed during the process of crawling. This process of crawling allows search engines to determine the niche of your website.
Once the niche of a website is determined, then search engines decide its ranking on search engine results. The ranking of a site is directly linked with its crawl ability. You need to submit XML sitemaps and create robots.txt to tell search engines which pages should be indexed and which pages should be ignored.
Page Loading Speed
Google and other search engines give a lot of importance to page loading speeds of websites. Your website will be ranked lower if its page loading speed is subpar. The page loading speed is directly linked with user experience (UX). You need to make sure that the page of your website gets completely loaded in under 8 seconds. Nowadays, the average attention span of people is equal to 8 seconds, and if the page of your website fails to load in 8 seconds, it will cause a bad user experience.
Page loading speed for mobiles is even more important. Website owners and digital marketers can analyze the page loading speed of their websites using Google Search Console, which comes with a dedicated section for this purpose. If it shows a slower page loading speed, then you need to optimize your website accordingly, which may include the addition of compressed images and other issues.
You will be able to get organic traffic from search engines only if your keyword selection is good. Make sure you look for highly relevant keywords. Once you find keywords or terms that are highly relevant to your business, create content that is based on selected keywords.
Voice search is popular nowadays. Average users tend to use long-tail keywords in the form of queries while searching through the voice search feature. Hence, you need to work on long-tail keywords as well to make sure that your website appears on a higher number of SERPs against all the keywords that are somehow relevant to your website’s niche.
Use of Backlinks
Backlinks can be a great factor in improving the ranking of your website. Google and other search engines tend to determine the authority of a website using the number and quality of links that relate to a specific website. It is quite a simple formula; the more the number of quality backlinks is, the better will be the ranking of your website.
To rank your site higher, you need to work on an effective strategy to create quality backlinks that are capable of enhancing the authority and credibility of your site.
SEO can help you increase the exposure of your website on search engines. However, as a beginner, you need to make sure that you know a few factors that will affect the ranking of your website. We have discussed those factors above. We hope you will work on these factors to rank your website better and become an SEO expert.